Here Is How Much PSG Has Earned From Messi’s Transfer

Due to commercial agreements, the signing of Lionel Messi has resulted in an additional €700 million (£612 million) in revenue for Paris Saint-Germain.

Messi signed a two-year contract with PSG after leaving Barcelona as a free agent a year ago. Messi’s contract with the club pays him £34 million (€40 million) for the final year, after earning £25.5 million (€30 million) in the first year.

Since Messi’s arrival, the French club’s revenue has increased by 13% thanks to partnerships with businesses such as Dior, Gorillas, Crypto.com, PlayBetR, GOAT, Smart Good Thins, Volt, Big Cola, Sports Water, and Autohero.

El Economista reports on the facts, citing an increase in advertising and branding across the club, which brings in major revenue streams that more than cover the expense of signing the Argentine superstar.

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Marc Armstrong, PSG’s commercial director, told Marca about Messi’s coming.

Demand has grown between 30 per cent and 40 per cent. When one of these transfers takes place, people think that they are paid by selling shirts, and that is not entirely the case. You cannot produce a lot of extra shirts. The agreement is made to cover some minimums, which are very important, but you cannot satisfy all the demand for Messi shirts

Marc Armstrong

Following big-name signings, there is a frequent misunderstanding that football teams make the majority of their money through product sales.

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This is not the case with jersey sales, with clubs profiting from pre-agreed arrangements rather than individual sales. However, because future transactions are dependent on previous sales, they provide a longer-term advantage.

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Source The Mirror

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