Product Officer – Econet


Job Description

Job Purpose

  • To manage Econet’s prepaid data offering through appropriate customer life cycle management strategies in identified customer segments to achieve revenue, usage and subscriber targets.

Key Responsibilities

  • Proposes innovations for Broadband.
  • Develops campaigns for usage stimulation and reactivations for the various segments within Data.
  • Preparation of Product Concept Note (including pricing, internal processes and training) and seeking approvals and buy in across the organization.
  • Analyze local and international Broadband value propositions and propose ways to strengthen Econet’s position against the market.
  • Co-ordinates the implementation of Data Propositions and new services with stakeholders from Finance, Technology Services, Marketing, Business Risk Management, Legal and Customer Services.
  • Maintain regular, accurate reporting on Broadband, including, daily, monthly metrics, reporting and analysis by product/ feature and promotion.
  • Manage the Econet WIFI product, enhancing the current services and products offered in line with the business strategy needs, both technically and geographically.
  • Setting product pricing for new product releases to meet revenue & profitability goals.
  • Analyses usage trends for WIFI (Usage & Revenue).
  • Sources statistics relevant for usage analyses from Technology Services, Finance and Customer Services.


  • Analyses and identifies customer segments within WIFI and profile them on a quarterly basis.
  • Proposes customer activation and retention offerings based on identified subscriber behavior.
  • Carries out price elasticity tests for new products and propositions before full scale roll-out.
  • Monitors Broadband pricing so that pricing is competitive.
  • Prepares advertising briefs for all new propositions for Marketing Communication for execution.
  • Prepare daily reports on WIFI trends – usage, subscriptions and subscribers.
  • Prepare weekly Broadband performance reports.

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